On the same day we heard the sad news of X1’s disbandment came happier news that Treasure, the group formed by YG Entertainment via the survival show, “Treasure Box,” will finally debut after a year spent locked in YG’s Treasure Box.
I don’t know whether YG’s CEO at the time, Yang Hyun Suk, had any plans to actually debut the group. He had an alleged history of taking easy money from survival shows and gambling it away, leaving his groups in the lurch. He was forced to resign last year after a series of scandals.
Since then there have been some changes to the Treasure concept, with the boys finally being allowed to write their own music. The group, originally to be called Treasure13, a combination of the two units formed from the show, Treasure and Magnum, will now consist of one 12-member unit called Treasure.
Members of the original Treasure unit are Haruto, Bang Ye Dam, So Jung Hwan, Kim Jun Kyu, Park Jeong Woo, Yoon Jae Hyuk and Choi Hyun Suk,
Members of the original Magnum unit are Mashiho, Kim Do Young, Yoshinori, Park Ji Hoon, Asahi, and Ha Yoon Bin, a rapper who left the company last month to launch a solo career.
Treasure is set to debut this month. Looking forward to seeing what they will come up with.
For every K-pop success story like BTS there are dozens of groups that never make it.
Even BTS had a rocky start, struggling for years in South Korea, as a hybrid rap-idol group that drew criticism from both sides, being considered too glossy to be taken seriously in the rap underground, yet too ugly to be idols.
Lucky for them they were from a small start-up agency, Big Hit Entertainment, that had little to fall back on, and whose founder/producer had a bigger vision of redefining what an idol could be. A larger agency might have cut its losses after one or two years without giving the group a chance to prove themselves and grow an audience.
The large number of groups that never make it suggest that for all the scouting and training the entertainment companies do, they are at the whim of a fickle public, so one template for band creation is to simply let the public decide. If the public votes members into a group, the assumption is they will form a loyal fanbase around that group.
You can watch this concept in action with the latest “Produce 101,” this time with an “X” attached to denote that mysterious X-factor that eludes producers and talent managers, but captures an audience’s heart. The series started airing on MNET four weeks ago but don’t worry if you have to play catchup. The process of whittling down the 101 candidates to 11 to create the next big boy band is a slow one.
It was much more manageable on “YG Treasure Box,” when 29 candidates from YG Entertainment’s Korea and Japan training centers competed for spots on what would eventually become the 13-member group Treasure, and sub-unit Magnum.
It was fairly easy to get to know all 29 Treasure competitors within the first episode. This time it’s much harder to get to know them because not all of them have been getting screen time. It’s only now that they just completed their first group performance covering famous K-pop bands that I am beginning to see their individual talent and potential.
Going into this, I knew I didn’t want to get overly invested in the candidates because I became super angry and agitated while watching “Treasure Box.” The sad part of these shows is that if you become attached to any of the trainees who don’t make it, you may never see them again. I didn’t want to feel that way again, but I was curious to see who is out there because past “Produce” shows have resulted in popular hit-making acts such as iZ*one and Wannaone.
Before the show even started airing, videos of all the competitors were placed online so that people could get to know the candidates and start picking their favorites, usually one or two. One of my friends went as far as picking his Top 10. I told him I would do the same, but after watching about six videos I realized that there was no way you could gauge their full talent. Some sang, some danced, and some just showcased their personalities; it wasn’t an even measure, so I stopped and waited for the season to begin.
I knew only three of the candidates going into the series because they were part of “YG Treasure Box.” One of them, Lee Mi Dam, left that competition and company because the pressure was too intense for him, so I was shocked to see him back for another survival show with even more competition than from within his agency, which he left to join the Aap.y agency. The other two are from Japan and Taiwan, respectively Hidaka Mahiro and Wang Jyun Hao. I think both are too green to go very far although Jyun Hao has the brightest smile and that counts for something.
In the beginning, the other competitors were intimidated by the YG, SM and JYP presence, but they quickly found the SM candidates came from their modeling agency and didn’t have much musical ability, and JYP’s candidate Yun Seo Bin was not only kicked off the show but kicked out of the agency when he was found to have been a bully in high school, a character flaw unforgivable to the South Korean viewers. I didn’t like the way he challenged Mi Dam for the No. 1 chair so wasn’t surprised by the bullying accusation.
I’m still not overly invested in the competitors the way I was with Choi Hyun Suk and Keita Terazono in “Treasure Box.” It’s not wise to do so because in the process, I found out that my international taste and the South Korean taste in visual and ability really differs. The South Koreans prefer a really doughy, soft look in their idols. I prefer sexy cute. And when it comes to their behavior, I don’t know what it is but the people I like turn out to be the ones that the Koreans really hate!
That being said, during episode four I finally took note of a couple of people who stood out. One is Kim Min Seo from the Urban Works agency (note there is another Kim Minseo in the show), who went blond for “Produce.” His voice is amazing, clear as a bell and as pretty as an angel’s. From certain angles, his look reminds me of BTS’s Kim Taehyung. I think it was probably a mistake for him to go blond; I think he would have more appeal to the Koreans with dark hair. But he would stand out to an international audience as a blond. At any rate, I think he is a one-of-a-kind talent, but I’m not sure he will get enough votes to win because his visuals are so different from what the Koreans would vote for.
The second one who stood out is Kim Yo Han, a taekwondo elite student who gave up a scholarship and career in the martial arts for a chance at idol stardom. He considers himself a singer, but is turning out to also be a pretty good rapper. He actually stood out in audition as well, but his dancing ability was questioned. What also got my attention is that he is a ringer for YG’s Ha Yoon Bin, who I am well familiar with because he was the one the Koreans wanted in place of my Choi Hyun Suk in Treasure (both made it).
Yo Han has the visuals that the South Korean fans love so I’m sure he’ll go far as long as he doesn’t mess up any performance.
👁 🎧 Watch: Kim Min Seo performs Nu’est’s “DejaVu” with his team
I will try to lock in my top 10 next week, although it’s just an exercise that doesn’t attempt to pick who will win. That would be a totally different list. I generally know my picks will be longshots because my international taste varies so much from the Korean point of view. But it’s fun to think what a band I would assemble would look like.
As for that 11th place in the show, it’s reserved for that person who might be overlooked by the judges throughout the season, but one who possesses that mysterious X-factor loved by the public. It’s the only way to explain how someone like Lee Eugene is already so popular with public voters, though he hasn’t shown any special skill. He is already recognized as an actor in South Korea, but has little talent for singing or dancing. Maybe the training they are getting will pay off. I don’t know whether voters really like him or are just familiar with his name.
The Koreans also love Jellyfish Entertainment’s Kim MinGyu because they think he is so handsome, but I don’t agree. On top of that, he has very little musical talent, but they are voting for him.
👁 🎧 Watch: Kim Yo Han performs NCT U’s “BOSS” with his team
The other 10 spaces will be decided by a mix of judges’ votes and viewer votes. New episodes air on MNET Friday nights (Thursdays in the United States).
👁 Watch: Kim Yo Han’s first ranking audition with judges
Top photo: Wannaone, top of page, was formed via “Produce 101.” The group had only a one-year contract under the show’s terms, and disbanded earlier this year.
The YG Treasure Box saga finally came to an end four days ago, when the entertainment company finally revealed the last six of it’s new boy group lineup.
We thought it was the end in late January, when the lineup for the seven-member group was revealed. On Jan. 27, I wrote that I wished YG would introduce a second group, particularly to debut Mashiho, the Japanese trainee who proved so deserving on its TV competition.
To my relief, Mashi was the first member named to the second group, which has been dubbed Magnum. (Stupid name.) Like the last few members of the prior group, the announcements of the members came days apart, prolonging the agony of fans who wanted to know whether their faves had made it.
I was rooting for another Japanese trainee, Keita, but as days passed, it seemed like it wasn’t going to happen because he is a rapper, and two other rappers had been named.
In the meantime, many were rooting for the “Silverboys,” the oldest of YG’s Korean trainees, who were part of the company’s A-Team, including Lee Byoung-gon, Kim Seung-hoon, Park Ji-hoon and Kim Do-young. The latter two made it, and in the aftermath, Byoung-gon and Seung-hoon left the company.
They are already 19 and 20 (20 and 21 in South Korea) and the sad reality is that ideally, debuts will come at or before age 18, so the company can make money off the boys for a full decade before they are required to enter the military. Contracts are generally for seven years, so 21 would be the absolute cut-off age.
Sadly, Keita didn’t make it either, and I wonder what his future holds as a five-year trainee.
The 13 members will debut as Treasure 13, then break off into subunits of Treasure and Magnum as needed. I am thinking Magnum may have been created to appeal to the Japanese market because the group is split evenly into three Korean members, and three Japanese.
👁 Watch: Keita (in red shirt) performing with Haruto, who made it to Treasure 7.