By Nadine Kam I
A shot of a 19-year-old woman from Waipahu is one of the first we see in closeup in the new BTS “On” Kinetic Manifesto Film: Come Prima” music video.
She’s Sienna Lalau, a choreographer from The Lab who now resides in L.A. and was also responsible for coming up with the whiplash choreography for BTS’s “Dionysus” and the J-Hope and Becky G collaboration “Chicken Noodle Soup.”
This time there were many more moving parts as the boys fronted an army of 30 backup dancers and the Blue Devils drum and bugle corps who created a martial vibe for the anthemic song, filling the role of a marching band that, on the recording, was performed by musicians from the UCLA Bruins marching band.
So, are you ready for another BTS takeover of the media? Every release brings a flood of reports from, not only music publications and websites, but the likes of Time and Forbes magazines, the L.A. and New York Times, the Washington Post, the U.K.’s Guardian and Telegraph, and many, many more newspapers and magazines, including many a fashion bible such as Vogue.
They already appeared on “The Today Show” on Friday morning, and this is their late-night schedule this week:
Monday, Feb. 24
“The Tonight Show with Jimmy Fallon”: The BTS Special will have them enjoying quintessential New York, from Katz’s Delicatessen, to the subways to Grand Central Terminal, where they will perform “On,” the lead song for their latest full album release, “Map of the Soul: 7.” How they managed to takeover the always-busy train station is beyond me. At 10:30 p.m. Hawaii time.
Tuesday, Feb. 25
“The Late Late Show with James Corden”: During their last appearance of the show, they recorded a carpool karaoke segment. No doubt they’ll be singing some songs off their latest release, but question is, will James be singing the Korean lyrics, or just sticking to English? At 11:30 p.m. Hawaii time.
This comeback is an important one and the number 7 is significant as a representation of the number of members, the 7th anniversary of their debut, and marking their rise from rags to international stardom. The album may also be their last as a septet because the oldest, Jin (Kim Seek-Jin) will turn 28 this year, the tail end of the mandatory age of enlistment for the South Korean military.
👁: Some background on the recording of “On”
While continuing their use of positive messaging, the album is certain to be an emotional roller coaster for ARMYs because of its autobiographical nature, recounting their story since coming together as a group, which every fan knows was not an easy road. In spite of the appearance of seeming overnight success they achieved in the west, it was not the case in South Korea where they were reviled in the underground rap scene, attacked by mainstream K-pop fans and endured so much that up until two years ago, they had considered disbanding. To this date, the average South Korean does not know who they are.
There is a lot of reference to pain and shadows that early on, they had no coping mechanism to deal with, save for their own isolated camaraderie. They have since come to accept that it was those hard times and those experiences that shaped who they are today, their message to fans being that—knowing everyone goes through hard times—you can face the worst scenarios and come out stronger if you refuse to give up.
It’s a story that resonates with millions of fans around the globe and helps to explain the group’s international stardom.