By Nadine Kam I
BTS is not only a music phenomenon, but a cultural phenomenon, and one reason for the group’s popularity has been its use of its influence to foster optimism and forward thinking around the globe. This time, they’ll be doing it through art, with a new global project called “Connect, BTS,” a series of large-scale art projects involving 22 artists and five cities on four continents.
The intent is to connect people across continents, via art. The first work, an immersive audio-visual forest experience titled “Catharsis,” by Jakob Kudsk Steensen, opened yesterday at the Serpentine Galleries in London. Other works will be unveiled Berlin, Buenos Aires, Seoul, and New York through spring.
Kim Taehyung is the group’s resident art lover and painting enthusiast, and during tour downtimes is known for seeking out museums and galleries. He has surprised gallerists around the world by walking into their galleries and openings unannounced, and leaving with purchases.
You can read more about the project at the links below:
While BTS is once again building bridges around the world and spreading their brand of positivity, inclusiveness, culture, artistry and intelligence, it made me think of their detractors, for whom BTS seems to be a trigger for their xenophobic and homophobic sentiments.
BTS’s army of fans has a history of going after such detractors, and in doing so, amplify their rants. Two of the biggest trash talkers have mocked Army for doing just that, and in so doing only spread the negativity and increased the audience of those pot-bellied buffoons with dinosaur-age thinking.
They think of Army as no more than “a bunch of teen-age girls,” but already those “teen-age girls” are a force to be reckoned with and will be the ones wielding political might in the future. Yes, they pool their resources to do some pretty fangirl things, like buying billboards in Times Square, newspaper ads and subway ads to celebrate their favorite K-pop stars’ birthdays, but following BTS’s lead, they’ve also used their numbers and resources to build wells in Africa and fund humanitarian projects around the globe. Connected through a love of BTS, they’re able to mobilize for good causes.
So, going forward, I am not naming those major detractors in favor of suggesting a new tack. That is, just ignore the naysayers. The impulse of Army has always been to protect and defend BTS, but for the most part, the antis are nobodies who want attention. So, don’t give it to them. Don’t give them a voice so they can just go back and crawl back under the rock from which they emerged.
The ones most vocal in the west most only reveal themselves to be intellectually inferior, racist homophobes. History will have no place for them, but BTS is already in the pantheon of greats as musicians. As a force for change, fostering peace and diversity, they are doing much more than politicians. Imagine if they were nominated for the Nobel Peace Prize sometime in the future. Then the whole world would have to pay attention.
And based on some early numbers, there are more who want to hear their messages. Today their management company Big Hit Entertainment announced that “Map of the Soul: 7” has sold a record 3.42 million preorders in its first week of availability, making it likely that the album to be released Feb. 21, will top sales of last year’s chart-topping “Map of the Soul: Persona,” which sold 2.685 million preorders in its first five days.